You will never see Kev Couture in ripped jeans. He attended the International Academy of Design and Technology with an emphasis in fashion merchandising and now styles celebrities for events like the Grammys, Oscars, Screen Actors Guild Awards and Golden Globes. His personal style is classic and simple, which translates to how he dresses clients like Bradley Beal of the Washington Wizards, entertainment host Alina Vission, professional skateboarder Nyjah Huston, and Nakeah Fuller of Nakeah Cosmetics.
What are some looks you’re digging?
Right now, it’s menswear. It’s almost going back in time with Dobbs hats, wool blazers and velvet loafers. It’s a nod to the ’50s, when being a well-dressed male or female was taken very seriously.
You must have a style icon, right?
It’s Prince. I loved the way he would take a risk with his fashion and just had fun with it. He revolutionized style but was always himself with his signature purple and cut-out pants.
Do you have a proud styling moment from the past?
Styling Jordan Carson for the Oscars had to be my proudest moment so far.
I picked a long black gown that made her stand out because she’s tall.
Who are you currently working with?
NBA player Tristan Thompson from the Cleveland Cavaliers. I’m making sure he looks his best for his remaining games. I’m pulling a mix of jeans to furs and suits. The walkway from the bus to the locker room is like their runway. The cameras are right there shooting. I style him for the games and playoffs, too.
What will we be seeing for spring fashion?
Spring will bring lots of pink and purple hues for men, as well as wide strips in sweaters and square patterns for shirts. You’ll be seeing the punk theme again with leather jackets and ripped jeans, that grunge look.
What’s on your style wishlist right now?
I really want a pair of Saint Laurent Wyatt Chelsea boots. I’m just in love with them. I’m eyeing them, but they are expensive. They look really good after you wear them for a while.
Where might we bump into you next?
I was thinking I’d like to host an event for men. Men often get overlooked. I’ll be hosting a Sip and Shop event at Slate Clothing (44 Ionia Ave. SW, Grand Rapids) on March 24. I’ll be giving some fashion tips, as well as helping people select the right items.
Link up with Kev on Facebook or on Instagram at kevcouture.