Tuesday, 29 December 2015 11:54

A Conversation with CKO Kickboxing owner Shelby Reno

Written by  Rich Tupica
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Shelby Reno of CKO Kickboxing Shelby Reno of CKO Kickboxing PHOTO: Tim Priest

Finding time for fitness is tough, especially while juggling parenthood and a career. Some put health on the backburner while others do the impossible: Get out of bed early.

Fitness expert Shelby Reno, a steadfast early riser, has devoted her life to staying active, no matter the time constraints. Now that unflinching passion is expanding. While she’s been a trainer at various gyms for 20 years, her next venture sees her opening CKO Kickboxing at 820 Monroe Ave. NW in downtown Grand Rapids on Jan. 9. The fitness-kickboxing classes are open to all levels.

Reno, 43, of Cascade, chatted with Revue about her new franchise venture and why she’s qualified to whip you into shape.


Your life is centered on staying fit, what was your introduction to that lifestyle?

I’ve always been athletic. I grew up on a farm in rural Idaho, so my friends and family were always outside and pushing safety limits. I was MVP of my volleyball team my senior year of high school, lettered four years playing varsity tennis and was captain of the cheerleading squad. I ran long distance in college and then earned my first group fitness certification in 1997. I was instantly in love with teaching. I enjoy growing my network, working out in a group setting and motivating and inspiring people.


You’re launching CKO Kickboxing this month, what can enrollees expect?

CKO Kickboxing is a blend of Muay Thai-based kickboxing, an amazing combat-sport discipline with a history dating back to the 12th Century, and High Intensity Interval Training — HIIT. With the HIIT training technique you give all-out, 100 percent effort through quick, intense bursts of exercise, followed by short, sometimes active, recovery periods. We’ll offer both 30 and 60-minute classes utilizing the principles of HIIT to maximize results. For you folks who get bored with workouts or who feel like you’ve plateaued, let’s talk.


CKO Kickboxing is a franchise — where is the next closest location?

There are nearly 70 CKO studios open from Brooklyn to Seattle. Our location will be the first in the Midwest.


Is CKO a good option for losing weight?

This type of training gets and keeps your heart rate up and burns more fat in less time than other exercise formats, up to 1,200 in a one-hour class. A high-intensity workout increases the body’s need for oxygen during the effort and creates an oxygen shortage, causing your body to ask for more oxygen during recovery. This after-burn effect is referred to as Excess Post-Exercise Oxygen Consumption — the key reason why intense exercise burns more fat and calories than regular aerobic and steady-state activity. It’s the perfect workout for time-crunched people who want real results quickly and in a healthy and sustained manner.


What are you up to when you’re not training?

I compete in mountain bike gravel road racing. It’s such a blast. My HIIT training prepares me for race days, which are roughly 35 miles and quite hilly. I’m also a music freak and always have been, so if you dropped by my house any time of the day, you’ll find my small TV off and I’ll be listening to music. My girls, ages 4 and 6, wake up to music filling the house. I also love to travel. My most bizarre yet awesome experience was a trip to China for two weeks when I was six-months pregnant.


What’s next for you? What challenges do you foresee?

I plan to continue working in commercial real estate for X Ventures, a boutique firm based downtown, while running and growing CKO. My challenge right now is finding time to shower!

For all the details on CKO Kickboxing visit ckogr.com or call (616) 920-0335.

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