When he’s out and about in Kalamazoo, little kids will sometimes see Richard Bowser, his portly stature and flossy white hair and beard, and think: Santa Claus. And Bowser, a man with a sense of humor and fun, will engage them. “Have you been good?” he’ll say. If it’s summer, he lets them know he’s on vacation from the North Pole. But Bowser is, in real life, a cultural Santa Claus for the region.