Wednesday, 30 May 2018 16:20

Festival Fashion: Providing the right gear, Ivy Castle makes you feel like the headliner of the show.

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Festival Fashion: Providing the right gear, Ivy Castle makes you feel  like the headliner of the show. Photo: Sommer Lee Photography

The new store in Hudsonville has festival season in its sightsand is making it easy to pull off that musical traveler look.

“Ivy Castle is a way to bring my boho life to West Michigan,” said owner Alex Snoeyink. “I’m bringing an edge to Hudsonville and for people who like to be trendy.”

Starting out as an online shop, the store now has a physical location packed with tops, this season’s popular jumpsuits, jewelry, shoes and plenty of dresses. “I love the simplicity of dresses. They’re easy to wear and you always look pretty wearing a dress,” Snoeyink said.

Assembling festival attire comes naturally to Snoeyink. The store carries an AC/DC cheetah muscle tank, a Pink Floyd bodysuit and an Old Soul statement tank. “My parents were big concertgoers and I’ve grown up listening to classic rock and going to shows,” Snoeyink said.

From earthy, natural stone jewelry and bold, fringe earrings to embroidered slide sandals or Brixton hats — “perfect for a bad hair day” — the shop can outfit you for your next musical adventure. Try twirling in the festival favorite: kimono-style tops. “They’re great over tanks and shorts or a dress. It’s light and easy to wear if you get warm dancing around,” Snoeyink said.

Want that untethered feeling? Ivy Castle has mobile cases in various colors that hold your phone, money and I.D. “It’s a nice accessory when you don’t want to carry everything,” she said.

Take it up a notch to festival goddess status with the new Brunette label. “It comes from the West Coast and it’s women-empowering with shirts that say ‘Brunette,’ ‘Blonde’ and ‘Babes Supporting Babes,’” Snoeyink said.

Check out the store at 3340 Prospect St. in Hudsonville and at



Balance out the bright, aggressive festival fashion with basic, badass black duds from designer, musician and DJ Adrian “AB” Butler. He gets that black goes with everything, and in the evening, when the temps drop, you’re not only cool but covered.

“It’ll look good on you the morning after too, and your friends will know where you are with that gold tiger standing out,” Butler said.

Check out his fashion playlist at

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