Wednesday, 01 December 2021 13:15

Goodbye Season Tickets, Hello Affordability & Flexibility

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Circle Theatre's "Hair". Circle Theatre's "Hair". Photo by Ashley McGreevy

Are you a supporter of the performing arts but struggle with the affordability of season tickets? What about the dreaded commitment to purchasing tickets for performance dates months in advance?

Over the past year, Circle Theatre has mulled over these very questions and has subsequently reimagined their ticketing options for patrons. Circle Theatre’s solution came down to affordability and flexibility through a new membership program that puts patrons first, gives them control, and provides them affordable pricing lost in other ticketing structures.

Why Theatre Memberships Could Be a Good Fit for You

As many theatre goers have noticed, prices to see your favorite shows have only been going up, making it harder and harder for some to enjoy the shows they love. Memberships allow theatre lovers to support their favorite performers with discounts on any tickets throughout a full season.

Circle Theatre now offers three membership options for patrons: A base level Circle Membership for $25, a Circle Social Club Membership for patrons aged 21 to 39 for $45, and a VIP Circle Membership at $60. Other season subscriptions commit you to shows you might not want to see, and flex passes make you purchase bundles of tickets, which may go unused. With Circle Memberships, you get a discount on whatever tickets you purchase, for any show!

The Discounts

Circle Theatre members get a 20% discount on any amount of tickets for any amount of shows. There's no longer any need to purchase bundles of tickets at 5, 10, or 20 at a time. With a membership, you save 20% on whatever total of tickets you choose to purchase. Whether you want 5 tickets to a single show or 2 tickets for every single play and musical, Circle Memberships give you an automatic discount on whatever total of tickets you choose.

The Flexibility

All members, no matter what membership level, receive unlimited free ticket exchanges with just one phone call and no questions asked. There’s no more need to look at your calendar and cross your fingers that nothing comes up.

Access for Young Theatre Lovers

Ticket pricing can stop young patrons in their tracks when debating between the cost of living and seeing a live performance. The Circle Social Club was developed with the idea of opening the doors of theatre to young theatre supporters ages 21-39 years old.

Circle Social Club members enjoy perks such as free invites to our CIrcle 360 VIP gatherings where they can mingle with directors, actors, and other enthusiastic theatre supporters; free pop-up concerts tickets and more!

The Perks of Being VIP

Circle VIP Memberships are $60 annually and give the very first look at upcoming productions and access to tickets before the general public. Not only do you receive everything a regular membership has to offer, but VIP members also can hold preferred seats until September 15th of every year — giving you the seats you want, when you want them. 

Circle Theatre’s 2022 Season

Circle Theatre continues their 70th season of bringing exceptional theatrical arts to West Michigan with main stage productions including the musical RENT; comedy The Play That Goes Wrong; musical The Music Man; play On Golden Pond;  and the sci-fi musical Little Shop of Horrors.

Magic Circle will make its triumphant return in 2022 in partnership with Spectrum Health Helen DeVos Children’s Hospital. Watch as characters created by current patients come to life on the Circle Theatre stage.

Circle’s unique and diverse Summer Concert Series performances include Get Ready: The Music of Motown; Divine Divas: Iconic Women of Pop; Soul Groove: The Hits of Soul & R&B; Under Pressure: The Music of Queen and David Bowie; along with a variety of Pop-Up Concerts featuring local artists under warm, Michigan summer nights.

The 2022 Circle Theatre season will kick off with a party, Nobody Does It Better: The Music of James Bond, April 15 at 7 p.m. This is a one-night fundraiser soiree to support the on-going commitment Circle Theatre has to enriching, educating, and entertaining West Michigan through exceptional performing arts.

For more information regarding Circle Theatre Memberships, their 2022 season, or ways to support Circle Theatre please visit or call their box office at 616.456.6656.

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