Monday, 26 August 2013 10:13

Good Business: Q&A with Alexander Paschka, UICA exhibitions curator

Written by  Alexandra Fluegel
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What are your goals as the UICA's first full-time exhibitions curator?

My goal as curator is to honor what Charles Eames called 'The Guest/Host Relationship' and make sure the community is invited into the new space, feels comfortable, feels welcome, and wants to return. I plan to increase the quantity of exhibitions so we can synchronize with the pulse of the community to stay relevant and in step. UICA needs to be reintroduced to the artists and designers of the region as a resource, while at the same time, raising the national and international awareness of the institution.

You've had previous experience managing and developing apps. How has technology affected the contemporary art world?

I have always been involved with technology on some level and have really noticed it reaching a maturity with a finessed ability to communicate the human condition. Just as photography struggled to be recognized as fine art historically, technology is experiencing that struggle in the current day. Interactivity, collaboration and distribution have all been affected by new mediums. The rise of experience designs that use technology in new ways can find some of their roots in the art happenings of the mid-20th century.

Recently, celebrities have made headlines for their dabbles in performance art (Tilda Swinton and most recently, Jay-Z), what the hell is this about?

I think the recent disruption of traditional distribution systems enables artists to be more empowered in their ability to self-publish. This empowerment leads to a creative exploration of media. Combine that with a reduced quantity of pop stars that large corporations can promote, one finds celebrities in a really interesting position where they are the vehicles for designers and artists to integrate their works into. When Jay-Z says, "I'm not a businessman/I'm a business, man," it reminds us of Andy Warhol espousing. "Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art."

Interview conducted and condensed by Alexandra Fluegel. Edited by Lindsay Patton-Carson.

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