Detroit’s Atwater Brewery is launching three new beers, and along with them, a new branding scheme. The company tapped Detroit artist Tony Roko for the new designs, which will debut this month on the new Going Steady IPA (grapefruit session IPA), Corktown Rye IPA and Tunnel Ram (imperial bock). The new designs will also be featured on some of Atwater’s existing offerings, including Dirty Blonde and Whango.
Kalamazoo Beer Week returns Jan. 16-23 with dozens of beer-related events across the city. Details were still being finalized as this issue went to press, but check kalamazoobeerweek.com for more info.
The second annual Pure Ludington BRRRewFest will be held from 1-6 p.m., Saturday, Jan. 30 at the downtown Ludington Community Garden. The event will feature beers from more than 30 Michigan brewers, as well as live music. Tickets are $25 in advance or $30 at the door and include a 5oz. sampling glass plus six drink tokens. Proceeds benefit the Friends of Ludington State Park. Visit pureludington.com/beer for more information.
Saugatuck Brewing Co. has a couple of promising new beers that will hit shelves this month. For starters, the long-time pub-only Maggie’s Irish Ale will finally see its way into bottles. The 5.4 percent ABV, traditional Irish-style red ale made with Michigan honey has been available only on draft up to this point, but its popularity convinced the brewery to broaden its distribution in six-packs of bottles. Secondly, Saugatuck Brewing plans to release a totally new beer, Blueberry Maple Stout, starting mid-month. The brewery originally brewed the stout in conjunction with a special holiday project for a Canadian distributor, and knew right away it could have a hit on its hands. Described as “pancakes in a glass,” the sweet stout is brewed with lactose and clocks in at 6 percent ABV. Mmm, pancakes!
Michigan Beer Label of the Month
Dark Horse Brewing Co. — Super Juice
Craft breweries are engaged in an all-out war on drinkers’ palates to see if they can out-hop one another with the biggest and baddest IPAs. The bearded wizards at Marshall-based Dark Horse Brewing Co. appear to have thrown down the gauntlet with Super Juice, a quadruple IPA clocking in at 15 percent ABV. The label is as trippy as one would expect with a crazy, bug-eyed tree riding a beer bottle motorcycle and shooting a pistol. PEW PEW!!! Color us curious — and slightly intimidated.
— Joe Boomgaard, Revue Beer Czar
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