Monday, 23 December 2019 12:58

Unconventional Planning

Written by  Kelly Brown
Rate this item
(1 Vote)
Unconventional Planning Photo by Historia Collective Photography

For brides who crave a change of pace and a break from tradition, West Michigan’s Beer Hop Bridal Show is here to break all the rules. The Beer Hop Bridal Show is an exhibition for engaged couples to meet wedding vendors while riding in party style between distilleries and breweries. The show brings together excellent vendors, who set up booths at the various stops, with the best food, beer, wine and spirits throughout the city. 

In 2020, the Beer Hop Bridal Show is tentatively planned for Oct. 28. 

“Confirmed locations are New Holland Knickerbocker and Long Road Distillers, and our transportation sponsor is Affordable Limousine,” said Lisa Hammond, founder of the Beer Hop Bridal Show. 

The cost to attend is $15 per person or $25 per couple. At this time, Hammond and the Beer Hop crew are still booking vendor booths and hope to make 2020 even more successful than 2019. 

“Wedding vendors love our show, too, because with the ticket price — most other shows are free for attendees — it narrows down the crowd to those invested in actually planning a wedding”

Hammond and her team work to curate a special list of vendors that represent the best of the best in West Michigan. They try to have three vendors in each of the main categories you’d have at a wedding, such as photo/video, florists, transportation, stationery and bakeries. 

What really makes the Beer Hop Bridal Show different from any run-of-the-mill bridal show is the party bus and relaxed atmosphere. 

“Our host venues usually provide some kind of drink special or discount, which is fun,” Hammond said. “Out of passion for the experience of our guests — and due to limited space — we also highly curate our list of vendors, making sure that we only allow the best in West Michigan to participate.”

Living in Beer City, it made sense to create a more relaxing bridal show centered around West Michigan’s best beverage. 

“Grand Rapids is Beer City USA! People come from all around to try our beers. We really wanted to celebrate that,” Hammond said. “Also, we wanted to create an experience-based show. We say weddings are fun: Planning them should be too! Our feedback has been awesome. The couples who attend have literally hunted me down to thank me for creating such a different experience.

“My favorite part of the day … I love seeing couples interacting with the vendors! Because we stagger the start time and location, the couples get more time to talk and get to know vendors. It’s a win all around.” 

Hammond and the Beer Hop Bridal Show team hope to expand their shows beyond Grand Rapids, out to Traverse City, Kalamazoo, Lansing, and Detroit in the future. For more information, and to inquire about being a vendor, visit 

Login to post comments

© 2021 Serendipity Media, LLC

Join Our Newsletter!

Breaking News

 Revue DigitalMag Feb21 PreviewBox