Step into Covet Leisure’s new location and flex that shopping local muscle. Oh, and check out their band tees — that vintage throwback is the kind of thing the owner is loving these days.
LET’S GET PHYSICAL
Owner Carmen Foster will tell you that a physical location was always the end goal for Covet Leisure. “The security of starting online holds its appeal for only so long before the inevitable, ‘Now what?’ starts to repeat,” Foster said. Located inside Gymco Gymnastics Center, the new brick and mortar location has completely grown Foster’s love for the business. “There is a sense of pride that comes along with being able to create a space that people can enjoy and get to see the product in-person.” Another bonus to having a storefront is being able to carry some exclusive brands that the shop would not have been able to with the online shop.
SPRING (IN MICHIGAN) STYLE TIPS
March is still that tricky time of year in Michigan where we could be shoveling snow or wearing shorts! Foster encourages people to “play with colors by putting away your black leggings for a pop of geranium, fig or lemongrass!” Outerwear can transition as well, so opt for a bright patterned jacket over the black down puffer or throw on a neon lime beanie, like the Joan Beanie (available in seven colors). “Athleisure is perfect for this time of year, because we can still be covered and cozy in leggings and an oversized sweatshirt but adding a longer denim jacket and a colorful pair of sneakers can transform the look into cool street-style. It’s all about removable layers right now.”
GROWTH IN GOALS
One of Foster’s goals for 2021 was to be more socially aware of the brands she carries and to do better research. The shop has started carrying more female-owned, small business and socially good items going forward. There are Women Empowerment sweatshirts and tees from woman-owned, Cleveland-based business, Oceanne Jewelry. There’s a partnership with Lima United by Love candles, another woman-owned business. A larger partnership is with Girlfriend Collective, an ethically made activewear brand that specializes in inclusivity and sizes XXS-6XL.
SHOP GIRL RULES
“This has been my dream since I was a little girl playing shop owner,” Foster said. “That’s the energy I want people to take away when they visit. I hand pick and curate every piece in the shop. I love a good capsule wardrobe, having staple pieces you love to form a cohesive closet. I believe fashion should be celebrated and accessible to everyone no matter what size. It was never an option to not carry extended sizes. It has challenged me as an owner to be as inclusive as possible. I also hear from a lot of women who have ditched their expensive, name-brand leggings for our more affordable options.”
Visit Covet Leisure located inside Gymco Gymnastics Center, 2306 Camelot Ct. SE in Kentwood. They are just minutes from 28th Street and Centerpoint Mall. Check them out on Instagram at @covet_leisure.