The Alias will be used as part of the URL.
This field isn't required. So, if you leave this field then alt text will get from title.
Article Format
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This is a rendering of what this page might look like in Google's search results.
Type the main keyword or keyphrase that this page is about. The focus keyword is the search term that you most want your page to rank for, so when people search for that keyword or phrase, they should find you.
This is the overall SEO score of this page based on the content analysis.
This is the content analysis, a collection of content checks that analyze the content of your page.
New articles default to the first position in the Category. The ordering can be changed in Backend.