The new store in Hudsonville has festival season in its sights and is making it easy to pull off that musical traveler look.

“The name Reservoir itself means ‘a collection of.’ We’re a curated lifestyle boutique featuring things I’ve fallen in love with,” said owner and curator Erin Murphy Doan. The sustainability focus, coupled with a ton of U.S.-made products, means your purchase of home décor or apparel is environmentally friendly and brings a more stable future to our country’s economy. But dang if the stuff isn’t fresh and modern too.

You can believe the hype when it comes to Locker Lifestyle’sWrist Locker. This wristband can stash your cash, cards, keys, phone, an ID, pepper spray, fitness tracker, lip balm and more.

Style Notes: Pool Rules

Written by Missy Black | Tuesday, 08 August 2017 11:48 |

If I’m sitting poolside, please trust that I’ll be wearing my loud and colorful, cheeky summertime fashions as I adjust my sunglasses and refresh my pina colada. This rule is rigid. 

Clothing in the summer has everything to do with having fun, so whether it’s a sequined flamingo on your purse or pineapple earrings, you need to work that festive angle. Aim for anything that screams “garden party on steroids,” along with headache-inducing neon and fun fruit accessories.  

Trend Talk: This season’s hottest local clothes and accessories

Written by Missy Black | Wednesday, 01 March 2017 15:24 |

When it comes to style, you need to be ahead of the curve. You need to know what’s hitting this season and the local boutiques that carry it. We asked stores all over West Michigan what their hottest pieces are and they obliged. We also threw in some style tips so you know how to wear it all, because we’re cool like that.

Style File: Fashionable and creative people, places and things

Written by Missy Black | Wednesday, 01 March 2017 14:56 |

An assortment of cool and creative people, places and things from around West Michigan, including designers, stylists and more.

Style Profile: Rebecca Gohl, Hair & Makeup Artist

Written by Missy Black | Wednesday, 01 March 2017 12:34 |

Having attended Chic University of Cosmetology and GRCC, Rebecca Gohl has about 30 seconds to decide what to do with a face before “I’m standing and staring like a crazy person.” She works in the corporate, print, fashion, weddings, television and film arenas, specializing in pinup, ’60s style and film noir. She collects vintage hair nets and tikis and is a brow pencil junkie, “because no one told me at 14 if you plucked them too much, they wouldn’t come back.” 

Style Profile: Jonathan Jelks, Entrepreneur

Written by Missy Black | Wednesday, 01 March 2017 12:29 |

Flip the coin that is Jonathan Jelks and you find on one side a businessman, fiercely committed to improving his city, and on the other a man who loves to talk brand crushes like Ralph Lauren, Moschino, Versace and Gucci. He’s constantly trying to figure out what kind of suit and tie Sean Connery’s James Bond might wear. This comes out in his style: part-street, part-suit, all dashing.

Style Profile: Erick Gerson Rodriguez, Makeup Artist

Written by Missy Black | Wednesday, 01 March 2017 12:24 |

When your day job is to “make people feel and look beautiful” for weddings, commercials, television and theater, your style game has to be strong. With more than 10 years of experience, Erick Gerson Rodriguez has mad professional makeup chops. He’s from Carmen City, Mexico, he owns E.G. Makeup, and he’s making a name for himself in Grand Rapids.

Style Profile: Aleka C. Thrash, Lifestyle & Beauty Blogger

Written by Missy Black | Wednesday, 01 March 2017 12:14 |

It’s always a good hair day for Aleka C. Thrash. The 33-year-old Grand Rapids native went to Cornerstone University and is a natural hair enthusiast. She hosts hair care workshops and uses the platform to help others overcome insecurities and find confidence. 

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