When it comes to style, you need to be ahead of the curve. You need to know what’s hitting this season and the local boutiques that carry it. We asked stores all over West Michigan what their hottest pieces are and they obliged. We also threw in some style tips so you know how to wear it all, because we’re cool like that.
An assortment of cool and creative people, places and things from around West Michigan, including designers, stylists and more.
Having attended Chic University of Cosmetology and GRCC, Rebecca Gohl has about 30 seconds to decide what to do with a face before “I’m standing and staring like a crazy person.” She works in the corporate, print, fashion, weddings, television and film arenas, specializing in pinup, ’60s style and film noir. She collects vintage hair nets and tikis and is a brow pencil junkie, “because no one told me at 14 if you plucked them too much, they wouldn’t come back.”
Flip the coin that is Jonathan Jelks and you find on one side a businessman, fiercely committed to improving his city, and on the other a man who loves to talk brand crushes like Ralph Lauren, Moschino, Versace and Gucci. He’s constantly trying to figure out what kind of suit and tie Sean Connery’s James Bond might wear. This comes out in his style: part-street, part-suit, all dashing.
When your day job is to “make people feel and look beautiful” for weddings, commercials, television and theater, your style game has to be strong. With more than 10 years of experience, Erick Gerson Rodriguez has mad professional makeup chops. He’s from Carmen City, Mexico, he owns E.G. Makeup, and he’s making a name for himself in Grand Rapids.
It’s always a good hair day for Aleka C. Thrash. The 33-year-old Grand Rapids native went to Cornerstone University and is a natural hair enthusiast. She hosts hair care workshops and uses the platform to help others overcome insecurities and find confidence.
Alyssa McElheny loves an eclectically, boldly dressed woman. That’s probably because she is one. She started wedding photography six years ago and now outfits the betrothed, because she likes “to push brides outside of that normal idea of what a wedding should be.”
You will never see Kev Couture in ripped jeans. He attended the International Academy of Design and Technology with an emphasis in fashion merchandising and now styles celebrities for events like the Grammys, Oscars, Screen Actors Guild Awards and Golden Globes.
Ashley Triêu is the mastermind behind Iconoclasp, a collection of hand-picked vintage and handmade original clothing and accessories for the rebellious and bold. It’s a one-woman shop “inspired by the spirit of past eras” with a big-city vibe that transcends its small-town origins both in style and reach.
With a successful Shark Tank endorsement, Shefit owner and founder Sara Moylan continues the hustle with new products and a call to action.
“I never had intentions of starting a business. I was trying to solve my own problem,” Moylan said, detailing her from-scratch efforts at creating her sports bra that is now the darling of Entrepreneur, Forbes, Runner’s World, and a little show from ABC called Shark Tank.
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