If there’s a strong desire for craft beer, the ever-growing business for beer merchandise is just as ravenous. Spring boarding from T-shirts, sweatshirts and hats, breweries’ offerings have spilled over into lifestyle accessories and novelty items including (believe it or not) underwear. Here's a roundup of cool Michigan beer gear.

To explore local breweries and discover the trends that move the industry, it’s nice to stop to take stock of the new flavors and styles that approach our palates. 

Being in the middle of the country, West Michigan has a tendency to get the news a little late when it comes to the latest and greatest beer trends. But breweries in the Mitten seem to have quite a knack for taking these popular beer styles and recreating them with a healthy dose of Michigan innovation. 

To that end, Revue gathered some observations on recurring themes in the local craft beer scene and how the brewers are responding to them.

This week, Rockford Brewing Co. took its new kitchen for a test drive with a multi-day soft opening.

The movies don’t lie: A makeover can change everything. 

Whether it’s drastic (Robin Williams, “Mrs. Doubtfire”), practical (Julia Roberts, “Pretty Woman”) or painful (Steve Carrell’s chest hair, “The 40-Year-Old Virgin”), a new look is often a ticket to new frontiers.

This year, a handful of West Michigan’s top breweries have gone the “She’s All That” route — recognizing that a few minor tweaks can turn a nerd into the prom queen.